A3008 – Algorithmic Pricing & Artificial Intelligence Companions

NYLawState

Date Passed

5/9/2025

Effective Date

11/5/2025

Summary

Omnibus consumer-protection law that requires disclosure when prices are set using personalized algorithmic pricing and establishes safeguards for “AI companions,” including crisis-response protocols and clear disclosures that users are interacting with a bot.

Healthcare Implications

Direct implications for mental health and digital wellness tools that function as AI companions: systems must detect suicidal ideation/self-harm cues and route users to crisis services, which shapes how mental-health and wellness apps marketed in NY design, monitor, and govern AI companion features.

Impact Level

Medium

Keywords

Safety & Risk; Clinical Quality & Efficacy; Transparency & Governance; Equity & Bias

Stakeholders

Patients & Public; Providers & Health Systems; Regulators & Government