Policy Details

Use of Online Tracking Technologies

Summary

Clarifies when identifiers collected via pixels/cookies/SDKs on patient‑facing sites/apps are Protected Health Information and how covered entities must manage such tools under HIPAA.

Healthcare Implications

Impacts telemetry stacks feeding analytics/AI (personalization, risk scoring). Requires revisiting tag configuration, consent/BAA posture, and logging; implementation should account for the court’s partial vacatur.

Impact Level

Medium

Keywords

Privacy & Data; Transparency & Governance

Stakeholders

Providers & Health Systems; Developers & Vendors; Regulators & Government; Patients & Public