Summary
Creates consumer‑protection requirements around AI use, including disclosures for AI‑mediated interactions and guardrails against harmful impersonation or deception. Directs enforcement via state consumer‑protection authorities and sets penalties for violations.
Healthcare Implications
Patient‑facing bots, voice agents, and automated outreach used by health systems must clearly disclose AI involvement and avoid deceptive impersonation. Marketing, scheduling, and billing workflows using generative tools should implement policy, logging, and quality assurance to meet the new standards.