Summary
Requires businesses and other persons that use artificial intelligence chatbots in trade or commerce to clearly disclose to consumers when they are interacting with a non-human system, prohibiting the use of AI chatbots or similar technologies in a manner that misleads a reasonable consumer into believing they are communicating with a human and treating violations as unfair trade practices enforceable by the Attorney General.
Healthcare Implications
Applies to hospitals, health systems, insurers, telehealth providers, and other health-related entities that deploy chatbots for scheduling, triage, benefits, or billing in Maine, effectively requiring AI-use disclosure in patient-facing digital interactions and reinforcing transparency and consumer-protection expectations for health chatbots and other conversational AI used in care access, navigation, and customer service.